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U.S. residential water treatment market to surpass $2.6 Billion in 2005

NEW YORK, Nov. 18, 2005 (PR Newswire) -- As consumer concerns over drinking water purity continue to rise, sales in the home water treatment market will easily soar past the $2.6 billion mark by year's end, according to "The U.S. Market for Residential Water Treatment," a new report from market research publisher Specialists in Business Information (SBI), a division of Market Research.com.

SBI announced yesterday that it projects the home water treatment market -- which consists of both water filtration systems and water softeners -- will reach $2.633 billion in 2005, a 6.5% increase over 2004. Dominated by filtration devices, which command 70% of the market share, the market has been bolstered by growing consumer interest in newer purification technologies such as reverse osmosis (RO), ozone, and ultraviolet (UV). Of note, in 2005 RO gained a significant edge over activated charcoal filtration -- $585 million vs. $566.52 million in retail sales -- amplifying the consumers' shift toward filtration technologies offering greater protection from a wider range of contaminants.

It's important to note that sales figures and projections were calculated while the nation suffered through a late summer rife with natural disasters. Consequently, Packaged Facts projects that sales of water treatment products will be strong at year's end. "With fears of chemical and bacterial contamination running high in the wake of hurricanes Katrina and Rita, we're bound to see this market jump in 2006 as daily life necessitates water treatment equipment for millions of people who may have never considered purified drinking water before," said Don Montuori, the publisher of SBI. "No American wants to risk being made ill by their drinking water, so we'll see an increase across the board as consumers find a filtration system that works best for their budget."