Water Industry News

fresh, clean water

Clean refreshing natural water

America is blessed with an abundance of clean water. Not all of it is where we would like it to be, and not all of it is unaffected by our industrial and agricultural industries. Not all of us have treated our water with respect.  

In the southwest we have over-used our water supplies, in the middle of America we have contaminated our aquifers and rivers with run-off herbicides, pesticides and the animal waste from contained area feeding cattle farms.

In the east, generations of industrial water effluent has added chemical wastes to our water supplies.

Throughout the nation drinking water contains contaminants derived from chlorine added to our water by treatment plants. Naturally occurring and man-induced arsenic joins lead, mercury and cadmium as unwanted metallic ingredients in the elixir we drink, cook and use to wash ourselves and our clothes.     

America's drinking water is relatively healthy. To keep it that way, we have had to add chlorine. Chlorine kills bacteria and prevents its build-up in distribution pipes.



Chlorine can easily be removed from your water by leaving it in a jug for a few hours before drinking. Aerating water by rapidly pouring from one glass to another adds to its flavor. You do not need to invest in a filtration device to have clean, chlorine free water.

We use because it is the cheapest means of disinfection. Essentially we pour bleach in our water before we drink it.

The long term effects of chlorinated drinking water have recently been recognized. According to the U.S. Council Of Environmental Quality, cancer risk among people drinking chlorinated water is 93% higher than among those whose water does not contain chlorine.

When chlorine is added to our water, it combines with other natural compounds to form Trihalomethanes (chlorination byproducts), or THMs. These chlorine 
byproducts trigger the production of free radicals in the body, causing cell damage and are highly carcinogenic. Although concentrations of these carcinogens (THMs) are low cancer scientists believe they are responsible for the majority of human cancers in the United States.

Breast cancer, which now effects one in every eight women in North America, 
has recently been linked to the accumulation of chlorine compounds in the breast tissue. A study carried out in Hartford Connecticut, the first of it’s kind in North America, found that, women with breast cancer have 50% to 60% higher levels of organochlorines in their breast tissue than women without breast cancer. 

Don't Breathe the Water !
Filter your shower to prevent inhaling volatile chlorine vapors

dangers of chlorine threaten safety

Up to two-thirds of our harmful exposure to chlorine may be from inhalation of steam and skin absorption while showering.

A warm shower opens up the pores of the skin and allows for accelerated absorption of chlorine and other chemicals in water. The steam we inhale while showering can contain up to 50 times the level of chemicals than tap water because chlorine and other volatile contaminants vaporize much faster at lower temperatures. Inhalation is a much more harmful means of exposure because it goes directly into our blood stream. 

When we drink contaminated water the toxins are partially filtered out by our kidneys and digestive system. Chlorine vapors are known to be a strong irritant to the sensitive tissue and bronchial passages inside our lungs was used as a chemical weapon in World War II. The inhalation of chlorine is a suspected cause of asthma and bronchitis, especially in children.

Chlorine in shower water also has a very negative cosmetic effect, robbing our 
skin and hair of moisture and elasticity, resulting in a less vibrant and youthful 
appearance. Anyone who has ever swam in a chlorinated pool can relate to the harsh effects that chlorine has on the skin and hair.


Adequate filter can remove more than 99% of chlorine and these contaminants:

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Arsenic in our drinking water, through better detection methods, has achieved greater attention and regulation by US EPA.  


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Efforts to tighten the federal requirement gained momentum after a National Academy of Sciences report in 1999 found arsenic in drinking water causes bladder, lung and skin cancer, and might cause kidney and liver cancer.

The EPA also had been sued by a leading environmental group, the Natural Resources Defense Council, which claimed the EPA had been negligent in not moving quickly to lower the standard.

arsenic's effect on us
How arsenic attacks human organs

Learn more about your water, here