Water Industry News

Maytag Central Water Filtration System With ZENON's ultrafiltration  technology receives Popular Science Magazine's
"2004 Best of What's New" Award

Latest product for centralized home water filtration honored in
Home Tech Category

OAKVILLE, Ontario, November 10, 2004 - The Maytag Central Water Filtration System with ZENON's Ultrafiltration Technology has been chosen by the editors of Popular Science magazine as one of this year's top 100 breakthrough technologies.  The award, in the Home Tech category, is featured in the magazine's December issue (on newsstands November 16).

The Maytag Central Water Filtration System is the easiest, most convenient way to get safer, high-quality water from every faucet, shower and tap in the home.  At the heart of the system are ZENON's ultrafiltration membranes that effectively block out particulates and pathogens such as bacteria, parasites and viruses, while allowing essential minerals to pass through.  The integral carbon filter further enhances the taste and smell of the water.  The process is entirely natural as it requires no chemical additives. 

"We have chosen the Maytag Central Water Filtration System for this year's Best of What's New Award from Popular Science," said Editor Mark Jannot.  "Best of What's New is the ultimate Popular Science accolade, representing a year's worth of work evaluating thousands of products.  These awards honour innovations that not only impact the way we live today, but change the way we think about the future."

"The Maytag Central Water Filtration Systems offers peace of mind to consumers who may be concerned about the quality of their tap water.  This award speaks to the integrity of the technology.  Both Maytag and ZENON are committed to putting technology and innovation to work for people." said Paul Bognar, Vice President/General Manager, Maytag Canada, "We're extremely proud of this recognition from Popular Science magazine."

Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year - breakthrough products and technologies that represent a significant leap in their categories.  The winners - The Best of What's New - are awarded inclusion in the much-anticipated December issue of Popular Science - the most widely-read issue of the year since the birth of Best of What's New in 1987. 

"Central home water treatment is the next era in water filtration," said Andrew Benedek, Chairman and CEO of ZENON.   "Our success is built on continuous innovation that creates new technologies for improved water treatment.  We are extremely honoured to be recognized in this way and will continue to step beyond the traditional boundaries for water treatment by riding the wave of the future."

To see the new Maytag Central Water Filtration System, log on to Maytag.ca or visit the Popular Science Best of What's New 2004 consumer event at Vanderbilt Hall in Grand Central Terminal in New York City.  The event runs from November 9 to 11 and features all Best of What's New winners in each category.